How I Work

Clarity before capital.
Then the right team.

I was in the rooms where modern mobile UX was defined, then founded and sold two companies — including GreenMetrica, which built agentic workflows and agent platforms for sustainability and financial reporting before “agentic” was a buzzword (acquired by BIMobject). Today I build agentic AI systems in production — not demos — which is why my advice is specific, not theoretical. I sit with your leadership team, pressure-test the real problem, and connect you to the right execution team from a network I’ve built over two decades.

How It Works

Clarity before capital.

I work with your leadership team to define the real problem and separate it from the noise. Sometimes that conversation saves you from a seven-figure mistake. Either way, you stop guessing.

One team, right-sized, pointed at a defined problem.

I connect you to the specific team whose capabilities match your situation — agentic architecture, product design, or enterprise integration. No bloat.

The thinking and the building stay linked.

I stay involved through delivery. The person who helped you define the problem stays connected as it gets built.

Execution Partners

When the work moves from strategy to building, I bring in one of three teams. Each one I’ve personally vetted, advise directly, and trust with my clients.

My company

Tacit

tacit.global

Agentic product strategy

Co-founded with Nathan Folkman (built Bitly; senior product at Facebook, Foursquare, Samsung) and Wesley Yun (designed WebOS at Palm; led design at Uber, Asana). Cognitive infrastructure for the agentic era.

Strategy

Build vs. buy decisions, AI-native product architecture, and where agentic systems create real value versus expensive demos.

Product

Agentic system design, workflow architecture, and cognitive infrastructure that actually ships to production.

Advisory

Board-level AI strategy, investment due diligence, and technical assessment of agentic capabilities.

Talk to James about Tacit →

Design & development

Less-Studio

less-studio.co

Product craft at scale

200-person global studio based in Malmö and Barcelona, founded by veterans of ustwo. “Less — but better.” I advise them directly and bring them in when the problem demands world-class craft — whether or not AI is involved.

Talent

Embed senior designers, engineers, and product leaders directly into your team. Fill capability gaps without the overhead.

Design

Product redesigns and entirely new experiences. Brand, UX, interaction, motion, sound — the full craft layer.

Product

Digital product development from rapid prototype to full-scale launch. Frontend, backend, and everything in between.

Notable work

In-car UX for Volvo’s EX90 and EX30. Cancer diagnostic interface for Nanoecho. Autonomous freight systems for Einride. Sustainable materials platform for Prodikt. Clients also include Sony, Qualcomm, and Emotional Fitness.

Need product and design work? That conversation starts with me.

Talk to James about Less-Studio →

Agentic AI for enterprise

Planara

planara.com

Where most consultants quietly fail

Engineering clarity for high-stakes software. Enterprise environments — legacy systems, complex integrations, regulated industries. The places where AI implementations actually break down.

Enterprise AI

Agentic AI systems that work inside the architecture you already have, not a greenfield fantasy. Legacy integration, regulated industries.

Engineering

Mission-critical product development. Native mobile (SwiftUI, Kotlin), backend architecture, API design, and roadmap de-risking.

Clients

Apple, Disney, Citi, Google, Nestlé, and Bloomberg. Fortune 100 companies with high-stakes software needs.

Talk to James about Planara →

Get In Touch

No intake form. No sales team.

Direct line to James. If I can help, I’ll tell you how. If I can’t, I’ll tell you that too.

Or email directly: james@touchgrass.consulting

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