Jan 30, 2026
I Build AI Systems. My Son Is Three.
On building the thing that changes everything — and raising someone who’ll inherit it.
Read on Substack →The Problem
Your leadership team already knows something is wrong. Nobody wants to be the one who says it.
You bought platforms, sat through vendor demos, and hired a consulting firm that sent junior analysts with a deck full of quadrants. Six months later, your teams are more confused than when you started. The technology wasn’t the mistake — the sequence was.
The Approach
I’m not a firm. I don’t have fifty consultants. I pressure-test your real problem, then connect you to the right execution team from a network I’ve built over twenty years.
Sometimes the right answer isn’t AI at all — it’s a better product.
Track Record
Clients across my direct advisory and partner network:
Latest Writing
Jan 30, 2026
On building the thing that changes everything — and raising someone who’ll inherit it.
Read on Substack →Dec 16, 2025
What happens when the person advising on AI actually builds things with it.
Read on Substack →Nov 17, 2025
Why most enterprise AI projects fail and the framework that actually works.
Read on Substack →Get In Touch
Direct line to James. If I can help, I’ll tell you how. If I can’t, I’ll tell you that too.
Or email directly: james@touchgrass.consulting
“The only person in the room who’d actually built what he was recommending.”
— VP of Product, Fortune 500 retailer
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